I KNOW some people at Camden Council think I have been a bit unfair on these pages about their Love Camden, Love Your Local High Street campaign.
They may be annoyed but there was definitely confusion about who it was aimed at – residents or tourists – and it was the politicians not journalists who raised questions in the council chamber about how much it cost to get Giles Coren to launch it.
But it’s not just me who’s been curmudgeonly about it all. Coren’s fellow columnist on The Times, Sathnam Sanghera has placed the campaign in his Top Ten list of Idiotic Business Moments of 2009. Here’s a bit of what he wrote a couple of days ago:
“The posters and online activity are all very nice, but I can’t help feeling that the £6 million Love Your Local High Street campaign was slightly undermined by the council’s subsequent decision to close its High Street shopfront in Hampstead. Nice one.”
No doubt, the council think Sanghera has been a bit unfair too.. just saying it’s not just me that has doubts.