SO, this idea of advertising being hooked to the side of Camden Town Hall – what would it look like? Below, isn’t a photoshop imagination from me, it’s the official application by Camden Council to its own planning department for permission to drape a giant banner over the annexe building in Euston Road, King’s Cross, during next year’s Olympic Games. The application papers confirm: “The council is looking to maximise all sponsorship and advertising opportunities as a means to cover the projected additional costs for services for the duration of the Olympics and Paralympics and to contribute towards the funding gap.”
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