Welcome to Midtown. Home of The Great Plague. Posted on June 20, 2012 by Richard Osley // 0 Comments THE attempt to rebrand Holborn and Bloomsbury as ‘MIDTOWN’ continues apace. Flags are now up on the lampposts celebrating all the great things that have happened there, like, erm… the plague. IT STARTED HERE. Now share this:Click to email this to a friend (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)Click to share on Reddit (Opens in new window)Like this:Like Loading... BloomsburyHolbornMidtown