‘For traction, deploy celebrities’

hugh muirTHERE are kind words from The Guardian this morning for the New Journal’s campaign work on the Save The Whittington effort. It’s appreciated, as elsewhere the reports and quotes from this week’s edition will be swiped and reheated without any recognition to where the hard graft lay. Hugh Muir writes that yesterday’s issue was a “good week’s work for a local paper rolling up its sleeves and doing what local papers should be doing. That’s why it would be nice, in these straitened times, if more than a few local papers survived.” Amen to that.

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