Poster ‘girls’: The Greens and the old Hello boys club

green-party-poster1LABOUR parliamentary candidate Tulip Siddiq said ‘quite clever’ when shown the new Green Party poster depicting MP Caroline Lucas and party leader Natalie Bennett above the slogan: what are you afraid of, boys? The ads, rolling around on the back of bicycle trailers, are part of the challenge to get the fast-growing Greens into TV debates ahead of May’s general election.

But Tulip’s party colleague Sarah Hayward, Camden’s council leader, saw no cleverness in the campaign. She tweeted that as Natalie Bennett, who is standing against Labour in Holborn and St Pancras, would no doubt hate being referred to as a ‘girl’, it was a double standard to refer to David Cameron, Nick Clegg and Ed Miliband as ‘boys’. And ‘Arghh’.

To be honest, I saw the poster and thought that it was a simple play on the well-worn phrase, ‘boys club’, but Sarah came back and told naive ol’ me that some people were instead seeing a riff on the ancient but famous Wonderbra billboard. Not a good look, she tweeted, and I’ve found at least one local Green member today who agrees with her about the choice of layout.

Exhibit A and B are at the top of bottom of this page for you to judge for yourselves what the marketing men and women were thinking. More than 20 years old, the original underwear ad, below, is probably older than some of the new members apparently rushing to the Green cause this week.




4 Comments on Poster ‘girls’: The Greens and the old Hello boys club

  1. Michael Way // January 20, 2015 at 9:52 am //

    You should do a quick poll to see which of the pictures your readers prefer

  2. Chris Knight // January 20, 2015 at 11:48 am //

    Good to see the Greens up their game its very catchy.

    I agree with Osser!

  3. What utter nonsense that two female Green Party members would make an ad containing an obligque reference to a decade old Wonderbra ad. That says more about the nostalgic masturbatory habits of its critics.

  4. I would be really cross that I didn’t think of it first…I would hammer home equality… next,,, probably…and then the shoes…if all else failed.,

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