MORE details on Haringey’s bumbly £80,000 logo rebrand have been released in a response to a FoI request to serial council critic Alan Stanton. It wasn’t just the cost  of the switcharound to a cash-starved council which caught some flak; we’ve touched on these pages before how the figure really compares with the council’s overall budget. The quality and nature of this reachy lunge to be cool was also called into question by angrier residents. The documents, essentially a style guide to the new look, are a window into the ideas brainstorm here. Once you get past the happy hipster in the trilby and Haringey v-neck, it tells staff how to communicate. Don’t bluff, for instance, is in there as very helpful advice to staff.

There’s also the rush of words behind the new tagline adopted by the council, that Haringey is an ‘attitude, not a place’. We are dappled sunlight in ancient woods…

And Mr Stanton’s documents show how if you get a letter from the council with the playschool logo at the top, it’s ‘good news’. No logo, and sorry, it’s ‘bad news’.  The full package is here.